The process of sending an automated mobile text message from an application to a mobile user is called
A2P messaging is also known as Enterprise or Business SMS.
It can be used by businesses in several ways to communicate with customers, verify users and deliver timely alerts.
In A2P messaging the message always originates from a business application and not from a mobile number.
A2P messaging is usually limited to being one-way messages, but sometimes can be two when it comes to authentication messaging.
With 98% of all text messages being read within a short duration,
A2P messaging provides a cost effective method to enhance your application’s automated communication and helps businesses boost customer engagement.
The rise of Over the Top (OTT) apps like WhatsApp and Facebook Messenger may have significantly reduced the use of P2P (Person-to-Person) SMS, but they have actually become an indirect driver of growth for A2P messaging.
According to a new study by Juniper Research
A2P business messages are set to reach a staggering
3.3 trillion by 2023
Outgoing traffic volume of Application-to-Person (A2P) SMS
36 MillionPer Annum
Number of systems/apps connected to Reson8 for A2P messaging
1000+
Application-to-person business spend and outgoing traffic by use case
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