The process of sending an automated mobile text message from an application to a mobile user is called application to person messaging (A2P).
A2P messaging is also known as Enterprise or Business SMS. It can be used by businesses in several ways to communicate with customers, verify users and deliver timely alerts. In A2P messaging the message always originates from a business application and not from a mobile number.
A2P messaging is usually limited to being one-way messages, but sometimes can be two when it comes to authentication messaging. With 98% of all text messages being read within a short duration, A2P messaging provides a cost effective method to enhance your application’s automated communication and helps businesses boost customer engagement. The rise of Over the Top (OTT) apps like WhatsApp and Facebook Messenger may have significantly reduced the use of P2P (Person-to-Person) SMS, but they have actually become an indirect driver of growth for A2P messaging.
The most popular forms of A2P messaging are:
A2P messages can be easily implemented using Reson8 SMS API for adding self-service capabilities to your existing applications.
All major industries like retail, hospitality, education, healthcare, government and real estate use A2P messaging to communicate with their customers. To learn more about A2P messaging and to review some important uses cases click here